Haute Tomato comes in a dry powder mix, because we don’t want to add preservatives or reduce the viability of the living natural enzymes inherent in the vitamins.
Over time, the goodness of juice gets depleted in a liquid form. Pasteurization may preserve some of the flavor, but often renders the vitamins inert. (Meaning: they’ve lost their cancer-fighting, free-radical scavenging, anti-oxidant qualities.)
Bottom line:
You’ll get more goodness in a serving of Haute Tomato.